摘要
Abstract
In order to promote the integrated development of culture and tourism in the region,give full play to the local cultural characteristics,and provide diversified ideas for the design of other city brands.Combining online and offline research,we construct a cultural screening evaluation model,screen appropriate design cultural elements,calculate the weight size between each cultural element indicator through hierarchical analysis,generate the order of importance,and finally,use fuzzy comprehensive evaluation method to evaluate the design scheme.Established a set of urban brand image design process.Taking Jiaozuo City of Henan Province as an example,the analytic hierarchy process is applied to the brand image design to improve the design effect,spread the regional culture,and provide new ideas for the brand image design of other cities.关键词
AHP层次分析法/城市品牌形象设计/模糊综合评价法/地域文化/焦作市Key words
AHP Analytic hierarchy process/Urban brand image design/Fuzzy comprehensive evaluation method/Regional culture/Jiaozuo City分类
社会科学
