天津体育学院学报2025，Vol.40Issue(4)：413-419,7.DOI:10.13297/j.cnki.issn1005-0000.2025.04.006
新时代文体旅深度融合背景下体育赛事"三进"活动的实践路径
Practice Path of Sports Events"Three Entry"Activities under the Background of Deep Integration of Cultural and Sports Tourism in the New Era
摘要
Abstract
In order to promote sports across the"circle",form events into the"circle",achieve the event"flow"to the economic"increment",build new for-mats,new scenes,new models and new services for the deep integration of cultural and sports tourism.The study of sports events"three into"activities under the background of the deep integration of cultural and sports tourism in the new era is not only the core of achieving common prosperity goal,but also the key to form the new pattern of"events+"double cycle development.Based on the methods of literature and logical analysis,this paper explored the value implica-tions of sports events"three entry"activities in ecological and cultural IP collaborative empowerment,two-way reconstruction of community governance and social relations,supply scenarios and consumption potential innovation and activation,as well as the theoretical logic of the formation of"three entry"activi-ties under the modernization of national governance,the embodiment of humanistic cities,the scenario of ecological civilization and the mainstream of cultur-al confidence;Combined with the analysis of the practical difficulties of sports events"three entry"activities in scenic spots,blocks and business districts,the paper proposes to create a"low intervention-high added value"green development mode of scenic spots,build a"co construction-co governance-co shar-ing"block events collaborative development mode,and improve the"flow-data-capital"business district events value-added development mode.关键词
文体旅融合发展/体育赛事/赛事"三进"活动Key words
the integration and development of cultural and sports tourism/sports events/the event"three into"activities分类
社会科学引用本文复制引用
刘春华,黄雄..新时代文体旅深度融合背景下体育赛事"三进"活动的实践路径[J].天津体育学院学报,2025,40(4):413-419,7.基金项目
国家社会科学基金项目(项目编号:17BTY022) （项目编号:17BTY022）
