天津体育学院学报2025，Vol.40Issue(4)：420-427,8.DOI:10.13297/j.cnki.issn1005-0000.2025.04.007
体育赛事进景区、进街区、进商圈的动力机制与推进策略
Dynamic Mechanism and Promotion Strategy of Sports Events Entering Scenic Spots,Entering Street,and En-tering Commercial Districts
摘要
Abstract
The sports events entering into scenic areas,streets,and commercial districts in China is an important initiative to unlock the potential of public sports consumption and promote the high-quality development of the sports industry.This article employed methods such as literature review and logical analysis to examine the driving mechanisms and obstructive factors of such integration.It argues that the driving mechanisms of sports events entering scenic areas,streets,and commercial districts("three entering")include exogenous forces such as the driving power of government strategic policies,the pull effect of shifting public sports consumption demands,and the push from event companies competing in the market,as well as endogenous forces such as the empow-erment of digital technology,the promotion of industrial integration,and the support of unique cultural elements.However,the"three entering"of sports events still face practical challenges,including incomplete policy support systems,insufficient supply of professional event personnel,mismatched supply and demand in the event market,and limitations on"event+"industrial integration.In response,this article proposes strategies such as strengthening the supply of event-related policies and improving legal and institutional guarantees,optimizing talent training mechanisms to enhance talent supply and circula-tion,boosting event supply capabilities to activate consumption potential,deepening industrial integration for development,and increasing overall value and effectiveness.关键词
体育赛事/体育消费/体育产业/"三进"Key words
sports events/sports consumption/sports industry/"three entering"分类
社会科学引用本文复制引用
孙磊,薛昭铭,高升..体育赛事进景区、进街区、进商圈的动力机制与推进策略[J].天津体育学院学报,2025,40(4):420-427,8.基金项目
国家社会科学基金项目(项目编号:21BTY056) （项目编号:21BTY056）
