摘要
Abstract
Motion graphics(MG)animation has been widely applied in advertising,corporate publicity,and online education and other fields because of its strong visual impact,high flexibility and creativity,and short production cycle.As its develop-ment is promising,this paper firstly outlines the development of MG animation production technology,proposes a workflow for MG animation production under current technological conditions,analyzes its technical characteristics,advantages and limitations,while presenting several technical schemes of applying artificial intelligence technologies to enhance the pro-cess of MG animation production on both convenience and efficiency aspects.Furthermore,this paper puts forward an in-novative approach to incorporating narrative elements into MG animation production to strengthen its ability for storytelling and entertaining,thereby enhancing its appeal.This research indicates that artificial intelligence technology can assist in the production of MG animation,enabling rapid generation in aspects such as script and storyboard creation,character de-sign,and animation scene production,which also helps creators to realize new approaches for multimodal MG animation creation,offering workflow support and industrial chain upgrade for MG animation and other types of animation and special effects production.关键词
MG动画/人工智能/文生图/文生视频/多模态工作流Key words
MG Animation/Artificial Intelligence/Text-to-Image/Text-to-Video/Multimodal Workflow分类
社会科学
