丽水学院学报2025，Vol.47Issue(4)：19-25,7.DOI:10.3969/j.issn.2095-3801.2025.04.003
咖啡文化与华侨身份认同的符号建构
Symbolic Construction of Coffee Culture and Overseas Chinese Identity:A Cross-cultural Analysis of Qingtian,Overseas Chinese Hometown
摘要
Abstract
Amid globalization and cross-cultural migration,the articulation and construction of cross-cultural identities by overseas Chinese have emerged as critical themes in overseas Chinese hometown studies.This paper investigates the case of Qingtian,overseas Chinese hometown in Zhejiang province,drawing on semiotics,the sociology of consumption,and the Third Space theory to explore how coffee culture has transformed from a global consumption symbol into a vehicle for overseas Chinese identity.Findings demonstrate that coffee culture in Qingtian has evolved from a consumption practice limited to the overseas Chinese community into a shared cultural symbol integrated into local society.Cafés play a pivotal role as Third Spaces for cross-cultural interaction.The combined influence of government policies and market dynamics has facilitated the social popularization of the symbol.However,challenges such as industry homogenization and consumer segmentation continue to pose constraints.This study contributes to the application of cross-cultural symbols and identity theories,offering practical insights into cultural governance and industry development in overseas Chinese hometown.关键词
华侨身份认同/咖啡文化/跨文化符号/第三空间/侨乡青田Key words
overseas Chinese identity/coffee culture/cross-cultural symbols/Third Space/Qingtian,overseas Chinese hometown分类
社会科学引用本文复制引用
韦炜..咖啡文化与华侨身份认同的符号建构[J].丽水学院学报,2025,47(4):19-25,7.基金项目
丽水市哲学社会科学常规课题"'诗画浙江·百县千碗'丽水饮食文化的深度挖掘与区域文化融合的策略研究"(LACG202405) （LACG202405）
