南华大学学报（社会科学版）2025，Vol.26Issue(3)：27-33,7.DOI:10.13967/j.cnki.nhxb.2025.0032
驱动、风险与调适:数字时代红色文化传播的三重审视
Driving,Risk,and Adjustment:A Triple Examination of the Spread of Red Culture in the Digital Age
摘要
Abstract
The rapid development of digital technology is reshaping the ecological pattern of red culture dissemination,promoting its transformation from traditional paradigms to modernization.From the perspective of driving force,a new communication trend has been formed with diversified channels,three-dimensional scenarios,and globalized receptors,promoting the better inheritance of red genes in the digital age;From the perspective of risk,the dissemination of red culture in the digital age also faces multidimensional risks such as dissemination alienation under technological constraints,value deviation in content production,and governance challenges of ethical misconduct;On the adjustment path,it is necessary to build a new ecology of intelligent communication to prevent communi-cation alienation,create a new paradigm of value guidance to curb value deviation,improve long-term governance mechanisms to pre-vent ethical misconduct,in order to safeguard historical truth in algorithm iteration and inherit red genes in media evolution.关键词
数字时代/红色文化/传播生态/传播风险/技术治理Key words
digital age/red culture/spreading ecology/spread risk/technology governance分类
社会科学引用本文复制引用
胡旭然,朱红英..驱动、风险与调适:数字时代红色文化传播的三重审视[J].南华大学学报（社会科学版）,2025,26(3):27-33,7.基金项目
湖南省社会科学基金项目"湖南红色文化传播力影响力研究"资助(编号:23YBA123) （编号:23YBA123）
