阅江学刊2025，Vol.17Issue(5)：150-160,11.
人文与经济的共振:"苏超"现象的人文经济学透视
The Resonance of Humanities and Economy:The Perspective of Humanities and Economics of the phenomenon of Jiangsu Football City League
摘要
Abstract
Based on the theoretical framework of humanistic economics,this paper selects Jiangsu Football City League as the research sample,and deeply explores the symbiotic logic and economic transformation mechanism of cultural narrative,emotional capital and symbol consumption in local sports events.The research shows that by deeply exploring the regional cultural characteristics of 13 cities in Jiangsu and using"Su-style humor"as a narrative means,Jiangsu Football City League reshapes football matches into a cultural IP with both humanistic connotation and economic vitality.Its core mechanism presents three dimensions.In the cultural narrative dimension,the humorous expressions such as dialect stem and contrast stem are used to deconstruct the regional cultural symbols,reduce the cognitive difficulty of fans and enhance emotional resonance.In the dimension of emotional capital accumulation,relying on the short video platform to build a fan community,through the interactive forms of"dialect challenge"and"dialect gas station",the regional identity is transformed into a sense of community belonging and event loyalty.In the dimension of symbolic consumption,relying on the development of cultural and creative products,the integration of culture and tourism and the stimulation of local consumption,the transformation chain of"cultural IP-emotional connection-economic value"is constructed.With the help of the content creation of individual creators and the industrial coordination of event IP,Jiangsu Football City League has achieved a win-win situation from traffic dividend to regional economic value-added,but it also faces problems such as excessive commercialization of cultural symbols and emotional resonance life cycle management.In the future,it is urgent to build a long-term mechanism of"cultural protection-innovation development-interest sharing",so as to provide theoretical paradigm and practical reference for the development of local cultural IP in the digital economy era.关键词
人文经济学/文化叙事/情感资本/符号消费/"苏超"现象/"苏超"引用本文复制引用
戴翔,宋悦..人文与经济的共振:"苏超"现象的人文经济学透视[J].阅江学刊,2025,17(5):150-160,11.基金项目
国家社会科学基金重大项目"经济与人文相互促进共同繁荣的人文经济学研究"(25@ZH004). （25@ZH004）
