阅江学刊2025，Vol.17Issue(5)：161-169,9.
"苏超"民间强话语的生成逻辑与叙事策略研究
Research on the Generative Logic and Narrative Strategies of Jiangsu Football City League Grassroots Discourse——With a Discussion on the Propulsion Mechanism of Grassroots Discourse in Mass Sports Events
摘要
Abstract
Rooted in Jiangsu Football City Leagues,this phenomenon has evolved into a social public discourse and a media spectacle in the sports world,propelled by grassroots online narratives.Originally designed to enrich citizens'lives,these amateur city leagues have developed into a comprehensive IP through the joint guidance of official and public discourse,serving as a platform for city marketing,sports-tourism integration,and public consumption.Through the reimagining of official narratives via grassroots storytelling,the online interpretation of grassroots symbols,and the new media dissemination of urban regional cultural symbols,Jiangsu Football City League perfectly reveals the competitive dynamics of urban regional cultures beneath the surface of the competition.Within the framework of grassroots discourse—which supplies narrative modes for the event,provides content for urban competitive culture,and follows the logic of civic sentiment—Jiangsu Football City League outlines the driving force behind the explosive popularity of mass sports events in the new era.Sustaining this fervor hinges on three pillars:constructing inclusive grassroots communication discourses,producing grassroots narratives rooted in public emotional value,and continuously supplying grassroots content derived from urban culture.关键词
苏超/群众赛事/民间话语/叙事策略/地域文化引用本文复制引用
李金宝,夏子昂.."苏超"民间强话语的生成逻辑与叙事策略研究[J].阅江学刊,2025,17(5):161-169,9.基金项目
南京体育学院"1+1"优秀学术团队资助项目(XSTD202319). （XSTD202319）
