湖北文理学院学报2025，Vol.46Issue(8)：20-24,5.
场景赋能乡村文旅融合的基本逻辑与创新路径
Scene Empowering Integration of Rural Culture and Tourism:Fundamental Logic and Innovative Paths
摘要
Abstract
Rural culture sustains the deepest collective memory of the Chinese nation and is the root of Chinese culture.Rural tourism is an experience of rural culture.Therefore,promoting the integration of rural culture and tourism is an inevitable choice for the development of rural tourism in the new era.Based on the scene theory,the article analyzes the current development status and difficulties faced by rural tourism in China and puts forward several specific measures:constructing multi-level rural tourism scenarios,creating characteristic rural cultural activities,reproducing the memories of rural life,and telling stories about the multi-dimensional development of rural areas.The above measures aim to activate rural culture,improve the quality of tourism products,and provide theoretical basis and practical ideas for the in-depth development of rural tourism.关键词
场景理论/数字经济/乡村旅游/文旅融合Key words
scene theory/digital economy/rural tourism/integration of culture and tourism分类
管理科学引用本文复制引用
李文雯,董慧..场景赋能乡村文旅融合的基本逻辑与创新路径[J].湖北文理学院学报,2025,46(8):20-24,5.基金项目
安徽省高等学校人文社会科学重点研究项目(2022AH052743) （2022AH052743）
铜陵职业技术学院横向科研项目(TLZY2023HXFW004) （TLZY2023HXFW004）
安徽省高等学校质量工程项目(2024cxtd262) （2024cxtd262）
