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数字创新战略对初创互联网企业成长影响的实证研究

昝振宇

湖北文理学院学报2025,Vol.46Issue(8):40-47,8.
湖北文理学院学报2025,Vol.46Issue(8):40-47,8.

数字创新战略对初创互联网企业成长影响的实证研究

Impact of Digital Innovation Strategy on Internet Start-ups Growth

昝振宇1

作者信息

  • 1. 安徽大学 商学院,安徽 合肥 230601
  • 折叠

摘要

Abstract

Based on the theory of digital innovation strategy,the research model of digital innovation strategy on the growth of start-ups is constructed from the perspective of dynamic capability.At the same time,we will further explore the mediation effect of dynamic ability and the regulating effect of environmental uncertainty in it.The paper verifies each hypothesis through the empirical research method.The empirical results show that both the exploratory digital innovation strategy and the utilization digital innovation strategy have a positive impact on the growth of start-ups,and the dynamic ability plays an intermediary effect in it.In addition,the higher the degree of environmental uncertainty faced by the original enterprise,the more significant the impact of the dynamic ability on the growth of the enterprise.The research conclusion is conducive to providing relevant theoretical reference for promoting the sustainable growth of start-ups in China.

关键词

数字创新战略/企业成长/动态能力/环境不确定性

Key words

digital innovation strategy/enterprise growth/dynamic ability/environmental uncertainty

分类

管理科学

引用本文复制引用

昝振宇..数字创新战略对初创互联网企业成长影响的实证研究[J].湖北文理学院学报,2025,46(8):40-47,8.

湖北文理学院学报

2095-4476

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