智慧农业导刊2025，Vol.5Issue(18)：101-105,5.DOI:10.20028/j.zhnydk.2025.18.024
乡村振兴视域下短视频平台赋能都匀毛尖品牌建设的策略研究
摘要
Abstract
This study mainly explores the empowering role of Short Video platform in Duyun Maojian brand building in the context of rural revitalization.This paper expounds the challenges and opportunities faced by Duyun Maojian,and conducts an in-depth investigation and analysis of Duyun Maojian's planting area,sales market,and brand status.This article points out several inherent problems in the operation of Short Video platforms,including content homogenization,lack of professional teams,vague brand positioning,and fierce traffic competition.A set of optimization strategies is proposed,including innovative content planning,strengthening talent development and recruitment,clarifying brand positioning,and rational use of data and technical resources.These measures aim to enhance the influence and communication effect of Duyun Maojian brand on the Short Video platform,promote the vigorous development of the tea industry,contribute to rural revitalization,and inherit and promote China tea culture.关键词
都匀毛尖/短视频平台/推动品牌建设/优化策略/乡村振兴Key words
Duyun Maojian/short video platform/promoting brand building/optimization strategy/rural revitalization分类
管理科学引用本文复制引用
王珊珊,韩宝银,姚紫涵,颜冉,沈青,孙蒙..乡村振兴视域下短视频平台赋能都匀毛尖品牌建设的策略研究[J].智慧农业导刊,2025,5(18):101-105,5.基金项目
贵州省2024年大学生创新创业训练计划项目(S2024142231156,主持人为王珊珊) （S2024142231156,主持人为王珊珊）
