中国茶叶2025，Vol.47Issue(9)：38-44,7.
基于SWOT-AHP模型的信阳市茶产业发展对策研究
Countermeasures Research on the Development of Tea Industry in Xinyang City Based on SWOT-AHP Model
摘要
Abstract
As an important tea producing area in China,Xinyang city's tea industry not only carries the function of ag-ricultural economic pillar,but also plays a key role in rural revitalization.Based on the SWOT model,the paper analyzed the advantages,disadvantages,opportunities and threats of the development of Xinyang city's tea industry;and used the AHP method to calculate the weights of each factor,constructing a strategic quadrilateral.The results show that the ad-vantages of Xinyang city's tea industry development are greater than the disadvantages.The opportunities are higher than the threats,and the advantage-opportunity strategy should be adopted.Its biggest advantage is its mature business model,and its biggest opportunity is the policy dividend.Its biggest disadvantage is the monotonous structure of its tea products,and its biggest challenge is the increasing competition at home and abroad.It is thus suggested that the development of the Xinyang tea industry should be based on business advantages and brand building.With the policy dividend,the product structure should be optimized.Relying on cultural heritage,the integration of tea tourism should be deepened.The natural resources should be used to construct eco-tea gardens and a whole industry chain value-enhancing mechanism.Innovation should be driven to achieve the high-quality,sustainable development of the tea industry in Xinyang city.关键词
信阳市/茶产业/SWOT-AHP模型/发展对策Key words
Xinyang city/tea industry/SWOT-AHP model/development response分类
农业科技引用本文复制引用
林菲菲..基于SWOT-AHP模型的信阳市茶产业发展对策研究[J].中国茶叶,2025,47(9):38-44,7.基金项目
江苏省习近平新时代中国特色社会主义思想研究中心一般项目(23ZXZB027) （23ZXZB027）
