农业研究与应用2025，Vol.38Issue(4)：336-349,14.DOI:10.20191/j.cnki.2095-0764.2025.04.005
基于SWOT-PEST模型和消费者偏好调查的广西咖啡产业发展现状及对策研究
Research on the State Quos and Countermea-sures of Guangxi Coffee Industry Based on SWOT-PEST Model and Consumer Preference Investigation
摘要
Abstract
[Objective]As an emerging coffee producing region in China,Guangxi has devel-oped a characteristic industry primarily focused on coffee cultivation and processing based on its unique geographical and climatic conditions,and its advantageous location adjacent to ASEAN.This study aimed to systematically assess the development trends of Guangxi's coffee industry,ex-plore optimization pathways,and provide theoretical references for scientifically planning coffee in-dustry development in Guangxi and the country.[Method]Based on the data collected through mul-tiple methods including field research,literature analysis,and questionnaire surveys on the Guangxi coffee industry chain and offline consumer preferences,a SWOT-PEST matrix was constructed,which was used to comprehensively analyze the internal strengths/weaknesses and external opportu-nities/threats across four dimensions,that is,government,economy,society,technology aspects,clarifying the internal/external conditions,market demand characteristics,and core constraints of Guangxi coffee industry development,leading to the proposal of differentiated development strate-gies.[Result]The study reveals that Guangxi coffee industry benefits from government support,geographical advantages,emerging coffee culture and initial industry chain establishment,while capitalizes on policy incentives,market potential,and technological innovation.However,it also has shortcomings and challenges,including insufficient interdepartmental coordination,low value-addition in the industry chain,low brand recognition,technological standardization gaps,interna-tional market volatility,intense competition,and climate change.[Conclusion]Comprehensive analysis of consumer preference analysis and macro consumption data indicated that localization,health orientation,and scenario-based experiences will be crucial for future coffee market expan-sion.Accordingly,four strategic recommendations are proposed:(1)Growth-oriented strategies:to leverage policy and geographical advantages to formulate comprehensive industry chain plan-ning,achieving value-addtion across"cultivation-processing-trade"through scientific and efficient approaches.(2)Defensive strategies:to strengthen technological innovation and talent cultivation,to promote stress-resistant varieties and standardized technologies to enhance the industrial resil-ience.(3)Transitional strategies:to drive mid-downstream development through consumption up-grading,creating"Guangxi-flavor"products and coffee-tourism integrated business models.(4)Di-versification strategies:to develop innovative models like"coffee+cultural tourism"and"coffee+health"to enhance the brand storytelling capabilities.关键词
咖啡/SWOT-PEST模型/消费者偏好/发展策略/广西Key words
Coffee/SWOT-PEST model/consumer preference/development strategy/Guangxi分类
管理科学引用本文复制引用
钟云婕,麦荷,岑庆静,郑学娜,赵媛,陈赶林,任二芳..基于SWOT-PEST模型和消费者偏好调查的广西咖啡产业发展现状及对策研究[J].农业研究与应用,2025,38(4):336-349,14.基金项目
国家现代农业产业技术体系广西创新团队建设专项(nycytxgxcxtd-2024-17-05) （nycytxgxcxtd-2024-17-05）
广西壮族自治区农科院基本科研业务专项(桂农科2025YP129,桂农科2025YP144). （桂农科2025YP129,桂农科2025YP144）
