林业经济问题2025，Vol.45Issue(5)：508-521,14.DOI:10.16832/j.cnki.1005-9709.20250286
生态系统文化服务价值感知对茶园游客价值共创行为的影响
The Impact of Cultural Ecosystem Services Value Perception on the Value Co-creation Behaviors of Tea Plantations Tourists
摘要
Abstract
⑴Background——Cultural ecosystem services(CES)can enhance tourists'travel experiences and consti-tute a vital component of ecological civilization construction.Tea plantations are a composite ecological space that integrates agricultural production,ecological conservation and cultural experiences.Tea plantations ecotourism is a typical field for realizing the value of cultural ecosystem services.However,current research on how cultural e-cosystem services can stimulate the value co-creation behaviors of tourists in tea plantations remains relatively limited,with a particular scarcity of in-depth exploration into the underlying psychological mechanisms of these tourists. ⑵ Methods——Based on the relevant theories including the Stimulus-Organism-Response Model,this paper proposed research hypotheses and selected four dimensions of cultural ecosystem services value percep-tion—cognitive learning,emotional experiences,spiritual benefits,and national identity—as the stimulus fac-tors,nature connectedness and psychological ownership as the organism factors,and value co-creation behaviors as the response factors.The influence of tea plantations tourists'value perception of cultural ecosystem services on their value co-creation behaviors was empirically analyzed using the Structural Equation Modeling.The re-search data was mainly derived from an online questionnaire survey among tea plantations tourists from May 27 to July 6,2025,with a total of 509 valid questionnaires obtained. ⑶ Results——First,emotional experiences and national identity have a significant positive impact on the tourists'value co-creation behaviors,while the effects of cognitive learning and spiritual benefits are not signifi-cant.Second,cognitive learning,emotional experiences,spiritual benefits,and national identity have a signifi-cant positive impact on the tourists'nature connectedness,while spiritual benefits and national identity have a significant positive impact on the tourists'psychological ownership.Third,the nature connectedness and psycho-logical ownership of the tea plantations tourists exert significant positive impacts on their value co-creation behav-iors.Fourth,the perceived value of cultural ecosystem services exerts an indirect positive impact on the tourists'value co-creation behaviors through the mediating effect of nature connectedness,while spiritual benefits influ-ence such behaviors through the mediating effect of psychological ownership.Fifth,the nature connectedness and psychological ownership of the tea plantations tourists have a chain mediating effect between their emotional expe-riences,spiritual benefits,national identity and value co-creation behaviors. ⑷ Conclusions and Discussions——Based on the above research conclusions,the following policy sug-gestions are proposed:First,construct an immersive cultural experience system based on the nature connected-ness triggering mechanism.Promote the transformation of cultural ecological services from"information percep-tion"to"emotional immersion",develop low-intervention natural interaction activities,and establish an"emo-tion map"through feedback from behavioral data.Second,strengthen the generation mechanisms of tourists'psychological ownership.Establish a"psychological empowerment mechanism"to enhance tourists'sense of par-ticipation and control over the ecological space.Promote the"visualization of cultural participation",embed an identity progression system,and improve the incentive mechanisms for tourists'value co-creation.Third,imple-ment different value co-creation strategies for different tourists.Establish a closed-loop mechanism for behavioral incentives to enhance tourists'perception of feedback and rewards in their participation,and promote the visual display of value co-creation achievements.关键词
生态系统文化服务/自然联结/心理所有权/茶园旅游/价值共创Key words
cultural ecosystem services/nature connectedness/psychological ownership/tea plantations tourism/value co-creation分类
管理科学引用本文复制引用
林炜铃,韩敬雨,王浩,方硕沁..生态系统文化服务价值感知对茶园游客价值共创行为的影响[J].林业经济问题,2025,45(5):508-521,14.基金项目
国家社会科学基金一般项目(21BGL148) （21BGL148）
