热带农业工程2025，Vol.49Issue(4)：87-90,4.
数字乡村背景下农村电商经济发展探析
Exploring Rural E-commerce Economy Development in the Context of Digital Villages
摘要
Abstract
Developing rural e-commerce economy serves as a pivotal engine for advancing rural revitalization,enhancing farmers'digital literacy,promoting digitalized rural governance,and injecting vitality into rural economic development.However,constraints including limited farmer digital literacy of farmers,inadequate institutional mechanisms,and low agricultural product branding impede progress.To address these challenges,we propose strengthening rural talent cultivation,establishing institutional safeguards for rural e-commerce,and enhancing agricultural products branding strategies to drive high-quality rural e-commerce advancement.关键词
数字乡村/电商经济/价值意蕴/制约因素/实施路径Key words
digital village/e-commerce economy/value implication/constraint/implementation pathway分类
管理科学引用本文复制引用
和亚星,刘莉..数字乡村背景下农村电商经济发展探析[J].热带农业工程,2025,49(4):87-90,4.基金项目
韩山师范学院博士教授启动项目"新时代公民道德建设研究"(No.QD202117). （No.QD202117）
