标准科学Issue(z1)：181-186,6.
川渝名品区域公共品牌建设现状及推进路径研究
Study on the Current Situation and Promotion Path of Regional Public Brand Building for Famous Products in Sichuan and Chongqing
摘要
Abstract
Regional public brand building has become an important practical path for the modernization of the national quality governance system.As the core implementation carrier of the strategy of strengthening the country with quality,regional public brand building has a significant empowering effect on enhancing the competitiveness of regional economy by integrating regional resource endowment and industrial advantages.From the perspective of regional public brands in Sichuan and Chongqing,based on combing and analyzing the development status of regional public brand construction in key countries,provinces and cities as well as Sichuan and Chongqing,this paper identifies the bottlenecks in the construction of regional public brands in Sichuan and Chongqing,and puts forward the corresponding promotion paths by drawing on the experiences and practices of advanced provinces and cities in the construction of regional public brands,with a view to providing references for the construction of regional public brands in Sichuan and Chongqing and assisting the high-quality development of Sichuan and Chongqing.It is expected to provide reference for the regional public brand building for famous products in Sichuan and Chongqing and help the high-quality development of Sichuan and Chongqing.关键词
区域公共品牌/川渝名品/建设现状Key words
regional public brands/famous products in Sichuan and Chongqing/construction status引用本文复制引用
朱洪艳,郭凤,丁迪..川渝名品区域公共品牌建设现状及推进路径研究[J].标准科学,2025,(z1):181-186,6.基金项目
本文受重庆市市场监督管理局科技计划项目"'川渝名品'区域公共品牌建设评价标准与实施路径研究"(项目编号:CQSJKJDW2024029)资助. （项目编号:CQSJKJDW2024029）
