心理科学进展2025，Vol.33Issue(9)：1541-1557,17.DOI:10.3724/SP.J.1042.2025.1541
极简主义设计对可持续消费行为的影响
The impact of minimalist design on sustainable consumption behavior
摘要
Abstract
Under the background that the country attaches great importance to the construction of green and low-carbon production methods and lifestyles,companies actively employ minimalist product and service design to promote green production.However,consumers' sustainable consumption behavior still needs to be stimulated and released.A key question is whether companies' minimalist product and service designs(the supply side)can create spillover effects that stimulate sustainable consumption behaviors in consumers(the demand side).To address this research gap,the current study focuses on both tangible and core values of products and services,examining how package design simplicity(tangible product design),single-function product(vs.multi-functional product;core product design),service environment simplicity(tangible service design)and the application of face recognition in services(core service design)influence sustainable consumption behavior.Moreover,drawing on product cognition and self-cognition theories,our work explores the internal psychological mechanism and boundary conditions underlying this effect.This research extends the theoretical framework of sustainable consumption behavior through the lens of product and service design,and enriches the literature on behavioral consequences associated with minimalist design.In addition,this research can inform policy formulation to facilitate sustainable lifestyles.This research also offers actionable recommendations for companies to optimize product and service designs that promote sustainable consumption behavior.关键词
极简主义设计/可持续消费/产品回收/资源节约行为Key words
minimalist design/sustainable consumption/product recycling behavior/resource conservation behavior分类
社会科学引用本文复制引用
王艳,蒋晶..极简主义设计对可持续消费行为的影响[J].心理科学进展,2025,33(9):1541-1557,17.基金项目
国家自然科学基金青年项目(72402012),北京市教育委员会科学研究计划项目(SM202410017001)资助. （72402012）
