安庆师范大学学报（社会科学版）2025，Vol.44Issue(4)：94-102,9.DOI:10.13757/j.cnki.cn34-1329/c.2025.04.013
武汉时期《新华日报》广告版面的抗战宣传
The War of Resistance Propaganda in the Advertising Section of Xinhua Daily during the Wuhan Period
颜巧雅 1王耀2
作者信息
- 1. 湖北大学 历史文化学院,湖北 武汉 430062
- 2. 江汉大学 城市研究中心,湖北 武汉 430056
- 折叠
摘要
Abstract
The establishment of Xinhua Daily was closely related to the War of Resistance,and this connection was fully demonstrated in the advertising section.Compared to other types of newspapers such as Wuhan Daily and Ta Kung Pao(Hankow),Xinhua Daily during the Wu-han period carried fewer advertisements.However,in terms of advertising layout and design,price setting,as well as the selection of specific so-cial,cultural,and commercial advertisements,it reflected distinctive resistance propaganda characteristics.These advertising practices served multiple wartime functions:greatly inspiring the will of the people to resist,consolidating and expanding the national united front of anti-Japa-nese invasion,and being a concrete embodiment of the Communist Party of China's concept of sustained resistance and nationwide resistance.关键词
《新华日报》/武汉抗战/广告版面/抗战宣传Key words
Xinhua Daily/Wuhan War of Resistance/advertising section/resistance propaganda分类
社会科学引用本文复制引用
颜巧雅,王耀..武汉时期《新华日报》广告版面的抗战宣传[J].安庆师范大学学报（社会科学版）,2025,44(4):94-102,9.
