寒旱农业科学2025，Vol.4Issue(9)：796-804,9.DOI:10.3969/j.issn.2097-2172.2025.09.003
甘谷县蔬菜产业品牌化与乡村产业振兴的协同发展研究
Study on the Synergistic Development of Vegetable Industry Branding and Rural Industry Revitalization in Gangu County
摘要
Abstract
Based on the strategic background of rural revitalization,and in light of the current situation of vegetable industry branding in Gangu County as well as the role and significance of the vegetable industry in rural industrial revitalization,this study explores the synergistic development path of vegetable industry branding and rural industrial revitalization,aiming to provide scientific basis and practical reference for the revitalization of Gangu's vegetable industry.Taking vegetable industry branding in Gangu County as the research object,literature review,field investigation,and case analysis were employed to analyze the current situation,role,and contribution of vegetable industry branding in rural revitalization,with'Longshangjiao'brand in Anyuan Township and the modern agricultural industrial park in Pan'an Township as examples.Results indicated that although the vegetable industry in Gangu County has achieved certain branding outcomes,issues such as weak brand awareness and monotonous marketing approaches persist,and the industry still faces multiple bottlenecks in planning,technology,talent,funding,and policy.The study suggests that vegetable industry branding and rural revitalization are mutually dependent and reinforcing,and that through strategies such as increasing fiscal investment,improving infrastructure,cultivating specialized technical talents,innovating characteristic brand marketing,precisely expanding domestic and international markets,and strengthening brand protection and quality supervision,a deep synergistic development can be realized,thereby promoting high-quality agricultural and rural economic growth in Gangu County.关键词
蔬菜产业/品牌化/乡村产业振兴/协同发展/甘谷县Key words
Vegetable industry/Branding/Rural industrial revitalization/Synergistic development/Gangu County分类
农业科技引用本文复制引用
王卫东,颉博杰..甘谷县蔬菜产业品牌化与乡村产业振兴的协同发展研究[J].寒旱农业科学,2025,4(9):796-804,9.基金项目
甘肃省高校青年博士支持项目(2024QB-074). （2024QB-074）
