湖北体育科技2025，Vol.44Issue(5)：39-43,5.DOI:10.20185/j.cnki.1003-983X.2025.05.007
大健康视域下健身网红帕梅拉视频内容生产研究
Research on the Content Production of Fitness Internet Celebrity Pamela's Videos from the Perspective of Greater Health
摘要
Abstract
In the context of the in-depth development of the concept of Greater Health,fitness videos are gradually realizing the func-tional transformation from body shaping to the promotion of overall physical and mental health.Using the content analysis method,this paper analyzes the content production strategy of Pamela's videos from four dimensions,content elements,technical forms,picture presentation and creative methods,and explores the concrete expression of the concept of Greater Health.The study finds that the con-tent elements of Pamela's videos show a multi-theme coverage and refined stratification,taking into account fat-burning training,body posture optimization and nutritional guidance.The technical forms effectively coordinate the audio-visual design and user usage habits,and strengthen the immersive experience through means such as rhythm control and visual optimization.The picture presentation builds brand recognition and content stickiness through multi-scene switching and unified cover design.And the creative path integrates origi-nal content and diversified cooperation to enhance the communication tension and emotional connection.It believes that Pamela's video production strategy is deeply in line with the core communication logic of the concept of Greater Health,and its professional,user-ori-ented and brand-oriented content construction path provides important inspiration for improving the quality of fitness video content and promoting national fitness.关键词
大健康/健身网红/内容生产/全民健身Key words
Greater Health/fitness internet celebrity/content production/national fitness分类
社会科学引用本文复制引用
李海昕,宋宛星..大健康视域下健身网红帕梅拉视频内容生产研究[J].湖北体育科技,2025,44(5):39-43,5.基金项目
湖南工业大学研究生科研创新项目(CX2449). （CX2449）
