湖北体育科技2025，Vol.44Issue(5)：44-47,118,5.DOI:10.20185/j.cnki.1003-983X.2025.05.008
体育赛事消费助推银发经济发展研究
Sports Event Consumption Promoting Silver Economy Development
摘要
Abstract
By using methods such as literature review and logical analysis,this paper examines the value and challenges of sports event consumption in promoting the development of the silver economy,and proposes corresponding paths.Value:It can activate the consumption potential of the elderly,promote social emotional connection,drive cross-industry integration,and optimize urban functional layout.Challenges:The consumption concepts of the elderly are restrictive,the effective supply of sports events is insufficient,the operation mechanism of sports events is not smooth,and the application effect of intelligent technology is poor.Paths:Guide the transformation of consumption concepts and explore the consumption willingness of the elderly;optimize the supply of sports events to match the consumption demands of the elderly;improve the operation mechanism of events to safeguard the consumption rights and interests of the elderly;strengthen the integration of digital technology to innovate the consumption experience of the elderly.关键词
体育赛事/体育消费/赛事消费/银发经济Key words
sports events/sports consumption/event consumption/silver economy分类
社会科学引用本文复制引用
谢镇,邹月辉..体育赛事消费助推银发经济发展研究[J].湖北体育科技,2025,44(5):44-47,118,5.基金项目
国家社会科学基金项目(24BTY017) （24BTY017）
江苏省双创人才项目(JSSCRC2021544). （JSSCRC2021544）
