天津农业科学2025，Vol.31Issue(9)：50-54,5.DOI:10.3969/j.issn.1006-6500.2025.09.009
新疆涉农高校农产品电商"双创"人才培养路径探索与实践
Exploration and Practice of the Training Path for"Innovation and Entrepreneurship"Talents in Agri-cultural Product E-commerce in Xinjiang Agricultural Related Universities—A Case Study of University A
摘要
Abstract
To solve the problem of imbalance between supply and demand of E-commerce"Innovation and Entrepreneurship"talents for Xinjiang's agricultural products,this study took the school of economics and management of Xinjiang Agricultural University A as a case.It adopted case study,questionnaire survey and practical data analysis to explore the talent cultivation path under the concept of"1+N+X"(where"1"stood for the"One County,One Product"live-streaming E-commerce base,"N"for agricultural-related enterprises,and"X"for colleges and universities).Additionally,it constructed a"five-in-one"model of"industry-university-research-competi-tion-innovation"and a multi-cycle mechanism of"theory-practical training-actual combat"3D"university-enterprise-industry"collaboration.The survey findings revealed that 76％of enterprises considered the talents delivered by colleges and universities in-compatible with job requirements,and there were significant differences in the recruitment channels for anchors across different in-dustries.In practice,the school earried out in-depth cooperation with live-streaming E-commerce base and agricultural-related en-terprises.During the 2023 academic year,it completed 52 agricultural assistance live-streaming sessions,covering 218 students and boosting the sales of characteristic products such as Jiashi melons.The rate of students obtaining professional qualifications reached 91％,and the employment matching rate stood at 83.8％.Moreover,7 student teams were incubated,relevant competitions attracted 472 student participants,and the playback volume of Douyin videos had exceeded 12 million.To sum up,this training model had ef-fectively improved students' professional capabilities and employability,promoted the digital marketing of Xinjiang's characteristic agri-cultural products and the upgrading of the agricultural industry,and provided a reference for similar universities.It contributed to the digital transformation of Xinjiang's agriculture and rural revitalization.In the future,it is necessary to deepen the integration of in-dustry and education,optimize the curriculum system,and integrate regional resources.关键词
农产品电商/"1+N+X"教育理念/"双创"人才培养/A高校Key words
agricultural product E-commerce/"1+N+X"educational philosophy/"Innovation and Entrepreneurship"talent cultiva-tion/university A分类
管理科学引用本文复制引用
邹佳良,马斯卓,陈丽..新疆涉农高校农产品电商"双创"人才培养路径探索与实践[J].天津农业科学,2025,31(9):50-54,5.基金项目
新疆维吾尔自治区自然科学基金资助项目(2023D01A31) （2023D01A31）
新疆农业大学教研教改项目(2024XQKC013) （2024XQKC013）
新疆农业大学大学生创新创业项目(dxscx2024109) （dxscx2024109）
