心理科学进展2025，Vol.33Issue(10)：1684-1697,14.DOI:10.3724/SP.J.1042.2025.1684
生成式人工智能队友如何影响团队新产品创意生成?基于团队过程的视角
How do generative AI teammates affect team new product idea generation?A perspective from team process
摘要
Abstract
Generative Al agents,powered by generative artificial intelligence(also known as generative AI)technology,exhibit amazing intelligence emergent capabilities.They can help humans break through cognitive fixedness,and thus,become new members of corporate new product development(NPD)teams-generative AI teammates.However,their practical effectiveness and impact on team creativity remain contentious.Following the theoretical logic of the Input-Process-Output(IPO)model of team effectiveness,this study investigates the influence of generative AI teammates on team performance in new product idea generation from the team perspective.Based on the three distinct phases of new product idea generation:divergence,convergence,and formation,this study includes three sub-studies.Sub-study 1 focuses on the divergence phase.It explores the cognitive fixation mechanism underlying the inhibitory effect of generative AI teammates from the perspective of team task processes and identifies related mitigation strategies.Sub-study 2 addresses the convergence phase.It examines the social identification mechanism behind the enhancing effect of generative AI teammates from the perspective of team affective processes and proposes related enhancement strategies.Sub-study 3 targets the formation phase.It systematically explores the double-edged effect of generative AI teammates and constructs corresponding coping strategies.This research advances beyond prior studies limited to the individual level by extending human-AI collaboration strategies from one-human-one-AI contexts to multi-human-one-AI contexts.The findings not only provide practical insights for NPD teams seeking to effectively utilize generative AI teammates,but also offer significant decision-making references for the Chinese government in implementing"AI+"initiative.关键词
生成式人工智能/新产品开发团队/新产品创意生成/人机团队协作策略Key words
generative artificial intelligence/new product development team/new product idea generation/human-AI team collaboration strategy分类
社会科学引用本文复制引用
郑宇,谌怡,吴月燕..生成式人工智能队友如何影响团队新产品创意生成?基于团队过程的视角[J].心理科学进展,2025,33(10):1684-1697,14.基金项目
国家自然科学基金青年项目(72402235,72302051),教育部人文社会科学研究青年项目(24YJC630312),中国博士后科学基金第75批面上资助(2024M753663),湖北省社科基金一般项目(后期资助项目)(HBSKJJ20243291),湖北省博士后创新人才培养项目资助(2024HBBHCXB097),福建省自然科学基金面上项目(2024J01247),国家社会科学基金重大招标项目(18ZDA063). （72402235,72302051）
