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基于女性消费习惯下的复合型服装零售空间设计研究

姚欣怡 郑曦阳

鞋类工艺与设计2025,Vol.5Issue(18):9-11,3.
鞋类工艺与设计2025,Vol.5Issue(18):9-11,3.DOI:10.3969/j.issn.2096-3793.2025-18-003

基于女性消费习惯下的复合型服装零售空间设计研究

Research on the Design of Composite Clothing Retail Space based on Women's Consumption Habits

姚欣怡 1郑曦阳1

作者信息

  • 1. 南京工业大学,江苏 南京 210000
  • 折叠

摘要

Abstract

With the rapid development of clothing retail e-commerce,female consumers'demand for offline clothing retail space has also changed.Physical clothing retail stores are facing new opportunities and challenges,so they need to find their own disadvantages in time and formulate corresponding countermeasures in the design.Based on the research on women's consumption habits,this paper explores its influence on the design of compound clothing retail space.The study found that female consumers pay more attention to space design,comfortable environment,shopping experience and product display in their purchasing decision,and put forward suggestions for the design of compound clothing retail space.

关键词

女性消费习惯/复合型服装零售店/空间形式/体验消费

Key words

female consumption habits/composite clothing retail store/spatial form/experience consumption

分类

社会科学

引用本文复制引用

姚欣怡,郑曦阳..基于女性消费习惯下的复合型服装零售空间设计研究[J].鞋类工艺与设计,2025,5(18):9-11,3.

鞋类工艺与设计

2096-9163

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