鞋类工艺与设计2025，Vol.5Issue(18)：18-20,3.DOI:10.3969/j.issn.2096-3793.2025-18-006
基于叙事性下的品牌视觉动态图形设计探究
Research on Brand Visual Dynamic Graphic Design based on Narrativity
摘要
Abstract
This paper examines the application of narrative in brand visual motion graphic design,outlines the relationship between narrative and brand visual motion design,and clarifies the importance of narrative in this field.This paper discusses the narrative techniques and expression methods of brand visual dynamic design,as well as the key role of brand cultural identity and emotional resonance.By analyzing the interactive design strategy,this paper provides a new perspective and method for brand visual dynamic design to enhance brand market competitiveness.关键词
叙事性/品牌视觉/动态图形Key words
narrative/brand vision/motion graphics分类
社会科学引用本文复制引用
江恒..基于叙事性下的品牌视觉动态图形设计探究[J].鞋类工艺与设计,2025,5(18):18-20,3.基金项目
2023年度淮南师范学院校级科研项目《数媒时代下动态标志在品牌形象构建中的应用研究》(项目编号:2023XJYB012) （项目编号:2023XJYB012）
