巢湖学院学报2025，Vol.27Issue(4)：70-76,128,8.DOI:10.12152/j.issn.1672-2868.2025.04.010
赋权·赋意·赋能:抖音平台徽文化短视频的传播研究
Empowerment,Meaning-Making,and Enabling:A Study on the Communication of Huizhou Culture through Short Videos on the Douyin Platform
摘要
Abstract
In the context of the deep integration of China's cultural power strategy and a mediatized society,short video platforms are playing an increasingly significant role in the communication of traditional culture and the con-struction of a culturally strong nation.This study uses Huizhou culture as a sample,constructing a"media-social-technological"tripartite framework to systematically analyze the communication mechanisms of Huizhou cultural short videos on the Douyin platform.The research found that:(1)Through media empowerment,a diverse symbiotic ecosystem is formed,realizing a dynamic game of cultural interpretation rights;(2)Content production follows a pro-gressive encoding logic of"symbolic disenchantment—emotional resonance—meaning reconstruction",with social meaning-making promoting the modern transformation of traditional symbols;(3)Technological enabling is manifest-ed in the three-dimensional linkage of algorithm construction of cultural visibility,intelligent editing to enhance ex-pressiveness,and data feedback to optimize communication strategies.The research results could expand the cul-tural communication theory from the perspective of media sociology,provide a digital communication path for the innovative development of traditional culture,and offer empirical references for the implementation of the national cultural digitalization strategy.关键词
短视频/徽文化/文化传播Key words
short videos/Huizhou culture/cultural communication分类
社会科学引用本文复制引用
赵忠仲,毕迪迪..赋权·赋意·赋能:抖音平台徽文化短视频的传播研究[J].巢湖学院学报,2025,27(4):70-76,128,8.基金项目
安徽省哲学社会科学青年项目(项目编号:AHSKQ2021D207) （项目编号:AHSKQ2021D207）
