重庆交通大学学报（社会科学版）2025，Vol.25Issue(5)：58-71,14.
考虑消费者环境意识的农产品供应链竞合决策
Co-opetitive Decision in Agricultural Supply Chains Considering Consumer's Environmental Awareness
摘要
Abstract
Integrating the interactive competition and cooperation in agricultural supply chains,this paper develops a Nash bar-gaining model to attain how the co-opetitive decision changes the greenness and system profits of agricultural supply chains and how the consumer environmental awareness affects the changes from the co-opetitive decision.The findings can be concluded as follows.First,the co-opetitive decision will promote the green investment cooperation of agricultural supply chains and hereby promote the agricultural product greenness because the downstream agricultural products retailer will share more green investment costs of upstream agricultural corporations.Secondly,the co-opetitive decision will push Pareto improvement in the agricultural supply chain profitability,and hereby accelerate the coordination of agricultural supply chains.Thirdly,the consumer'environ-mental awareness will incentive the co-opetitive decision furthermore to enhance agricultural product greenness and supply chain profitability more.关键词
农产品供应链/竞合决策/消费者环境意识/Nash议价博弈Key words
agricultural supply chains/co-opetitive decision/consumer's environmental awareness/Nash bargaining game theory分类
管理科学引用本文复制引用
魏光兴,伍月..考虑消费者环境意识的农产品供应链竞合决策[J].重庆交通大学学报（社会科学版）,2025,25(5):58-71,14.基金项目
重庆市教委人文社会科学研究基地重点项目"新发展格局下农产品供应链韧性提升策略研究"(24SKJD094) （24SKJD094）
