重庆交通大学学报（社会科学版）2025，Vol.25Issue(5)：72-84,13.
考虑渠道偏好和零售商资金约束的双渠道供应链定价研究
A Study of Dual-Channel Supply Chain Pricing Considering Channel Preferences and Financially Constrained Retailers
摘要
Abstract
Based on the consideration of consumers'channel preference and retailers'capital constraints,a supply chain pricing decision model is constructed under the two modes of manufacturer financing and bank financing,and the impacts of different fi-nancing modes and consumers'preference on the pricing of dual-channel firms are analyzed,and finally a numerical case study is used to draw the corresponding conclusions.The results show that:the online prices of manufacturers and retailers decrease with the increase of consumers'preference for physical channels under both financing modes;the pricing of retailers is the same under the two scenarios of financing from manufacturers and no capital constraints;and the pricing of retailers is higher under the bank financing mode under the same interest rates of both financing modes.关键词
融资模式/消费者渠道偏好/零售溢价/定价策略Key words
financing models/consumers'channel preference/retail premium/pricing strategy分类
管理科学引用本文复制引用
袁晨,杨定茹..考虑渠道偏好和零售商资金约束的双渠道供应链定价研究[J].重庆交通大学学报（社会科学版）,2025,25(5):72-84,13.基金项目
重庆市社会科学规划项目"循环经济视角下复杂产品创新设计方案评价方法与应用研究"(2023BS037) （2023BS037）
