摘要
Abstract
Driven by the rural revitalization strategy,Changfeng County has leveraged its strawberry industry advantages to explore a tri-sector integration model of agriculture+processing industry+cultural tourism,promo-ting high-quality development of the county's economy.As"China's Strawberry Capital",Changfeng boasts a large cultivation area for strawberries with a brand value exceeding ten billion yuan.Through experiential ac-tivities like strawberry picking and thematic festivals,the county has extended its industrial chain and estab-lished a preliminary framework for holistic tourism.However,challenges persist,including insufficient cultur-al exploration,superficial industrial integration,and infrastructure gaps.To address these issues,this paper proposes three optimization pathways:(1)strengthening cultural empowerment to build a differentiated bran-ding system;(2)deepening industrial integration to create an interconnected ecosystem;and(3)enhancing public infrastructure through dedicated tourism routes,homestay clusters,and smart services.关键词
草莓文旅/县域经济/优化路径/乡村振兴Key words
Strawberry cultural tourism/County-level economy/Optimization pathways/Rural revitalization分类
管理科学
