辽宁农业科学Issue(5)：73-75,3.DOI:10.3969/j.issn.1002-1728.2025.05.016
辽宁省农产品区域公用品牌"搭便车"行为治理对策探讨
Study on Countermeasures for the Governance of"Free-riding"Behavior of Regional Public Brands of Agricultural Products in Liaoning Province
摘要
Abstract
The"free-rider"behavior has had an adverse impact on the creation of regional public brands of agricultural products in Liaoning Province.This paper analyzes the economic reasons for the emergence of"free-rider"behavior,lists the specific manifestations of"free-rider"behavior in regional public brands of agricultural products in Liaoning Province,and proposes gov-ernance countermeasures from three aspects:ensuring transparency by improving the digital traceability system for regional public brand agricultural products in Liaoning Province;ensuring coordination by strengthening multi-subject supervision by government departments,industry associations,and leading agricultural enterprises;and ensuring self-awareness by enhancing publicity and education to foster a market environment and social atmosphere of"cherishing brands,protecting brands,and promoting brands".关键词
农产品区域公用品牌/"搭便车"行为/治理对策Key words
Regional public brands of agricultural products/"Free-riding"behavior/Countermeasures for governance分类
管理科学引用本文复制引用
李元鑫,葛立群,贾可..辽宁省农产品区域公用品牌"搭便车"行为治理对策探讨[J].辽宁农业科学,2025,(5):73-75,3.基金项目
辽宁省社会科学规划基金重点项目(L24AJY012) （L24AJY012）
