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我国在线平台信息价值评估体系构建

方舒悦 孙元 叶雨微 夏利玲 牟赛雅 祝梦忆

科技情报研究2025,Vol.7Issue(4):70-81,12.
科技情报研究2025,Vol.7Issue(4):70-81,12.DOI:10.19809/j.cnki.kjqbyj.2025.04.007

我国在线平台信息价值评估体系构建

Construction of China's Online Platform Information Value Evaluation System

方舒悦 1孙元 2叶雨微 3夏利玲 3牟赛雅 3祝梦忆4

作者信息

  • 1. 浙江经贸职业技术学院数字贸易学院,杭州 310018
  • 2. 浙江工商大学现代商贸研究中心,杭州 310018||浙江工商大学工商管理学院(MBA学院),杭州 310018||浙江工商大学数字创新与全球价值链升级研究中心,杭州 310018
  • 3. 浙江工商大学工商管理学院(MBA学院),杭州 310018
  • 4. 江西水利电力大学工商管理学院,南昌 330099
  • 折叠

摘要

Abstract

[Purpose/significance]This paper aims to explore the construction of the information value evaluation system of online platforms in China,so as to provide theoretical support and practical guidance for the information manage-ment of online platforms.[Method/process]This paper firstly explores the connotation and dimension of the information value of the online platforms,and uses the analytic hierarchy process to distribute the weight,then,obtains the compre-hensive evaluation results of the information value of each online platform through the fuzzy comprehensive evaluation method.[Result/discussion]Through the comprehensive evaluation of the information interaction platforms,the multi-lateral trading platforms and the complementary innovation platform,it is found that the comprehensive evaluation re-sults of the information value of three platforms are all"higher".Among them,the"information value to individual us-ers"of information interaction platforms and multilateral trading platforms have the highest score,and the"informa-tion value to complementary product providers"scores the highest in the complementary innovation platform.

关键词

在线平台/信息价值/评估体系/层次分析法/模糊综合评价法

Key words

online platforms/information value/evaluation system/analytic hierarchy process/fuzzy comprehensive evaluation method

分类

社会科学

引用本文复制引用

方舒悦,孙元,叶雨微,夏利玲,牟赛雅,祝梦忆..我国在线平台信息价值评估体系构建[J].科技情报研究,2025,7(4):70-81,12.

基金项目

国家社会科学基金重大项目"在线平台信息价值和信息行为研究"(编号:21&ZD119) (编号:21&ZD119)

科技情报研究

2096-7144

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