科技情报研究2025，Vol.7Issue(4)：91-102,12.DOI:10.19809/j.cnki.kjqbyj.2025.04.009
社会媒体平台网民科学知识需求测量体系构建及应用
A Measurement and Empirical Research on the Scientific Knowledge Demand of Netizens on Social Media Platform
摘要
Abstract
[Purpose/significance]Exploring the scientific knowledge demand of netizens on social media platform will prompt the dissemination and utilization of scientific knowledge,and it plays an important role in enhancement of the scientific literacy level of our general publics.[Method/process]This paper constructed a measurement index system of netizens'scientific knowledge demand consists of demand breadth,demand strength and demand hierarchy,and ad-opted a comprehensive evaluation method based upon factor analysis and entropy method.30 popular science WeChat accounts in different fields are measured and evaluated,and the comprehensive ranking of demand was calculated to explore and compare the demand differences among different types of scientific knowledge.[Result/conclusion]The re-sults show that daily life knowledge and medical knowledge dominate in both demand breadth and demand strength.In contrast,humanities and social sciences knowledge,engineering technology knowledge and natural biological knowl-edge have relative advantages in different dimensions of demand hierarchy.关键词
社会媒体平台/科学知识/科学传播/知识需求测量/因子分析法/熵值法Key words
social media platform/scientific knowledge/science communication/knowledge demand measurement/fac-tor analysis/entropy method分类
社会科学引用本文复制引用
张瑞,左婉怡,黄炜..社会媒体平台网民科学知识需求测量体系构建及应用[J].科技情报研究,2025,7(4):91-102,12.基金项目
湖北省教育厅哲学社会科学研究青年项目"从科学到社会:知识流动模式及对社会认知的影响研究"(编号:21Q084) （编号:21Q084）
湖北省高等学校哲学社会科学研究重大项目"新时代高校突发事件网络舆情分析与引导机制研究"(编号:19ZD025). （编号:19ZD025）
