南阳师范学院学报2025，Vol.24Issue(z1)：21-27,7.
马克思异化理论视角下大学生消费异化行为分析
Analysis of College Students'Alienated Consumption Behavior from the Perspective of Marx's Theory of Alienation
摘要
Abstract
From the perspective of Marx's theory of alienation,an analysis of current college students'consumption behavior reveals the widespread phenomena of weakened autonomy,symbolic attachment,and brand manipulation during the consumption process.Specifically,this is manifested in symbolic consumption,irrational consumption,and virtual consumption.Such consumption alienation severs the essential connection between consumption and labor,resulting in value deviation,materialization of interpersonal relationships,and deterioration of the ecological environment.The root of this phenomenon lies in the consumption control mechanism,which is a synergistic effect of capital operations,media dissemination,psychological induction,and digital technology.Essentially,it is the erosion of college students'subjectivity by the capitalist consumption model.Combining Marx's theory of alienation,the Frankfurt School's critique of ideology,and the natural view of ecological Marxism,the aim is to optimize the consumption environment,strengthen value guidance,change family consumption concepts,and enhance college students'ability to consume rationally,from four levels:society,school,family,and the individual.关键词
马克思异化理论/消费异化/大学生消费/理性消费Key words
Marx's theory of alienation/consumption alienation/college student consumption/rational consumption分类
社会科学引用本文复制引用
宋亚君,靳安广..马克思异化理论视角下大学生消费异化行为分析[J].南阳师范学院学报,2025,24(z1):21-27,7.基金项目
河南省哲学社会科学规划高校思政课研究专项项目"河南省统筹推进大中小学思想政治理论课一体化建设研究"(2022ZSZ084) （2022ZSZ084）
中国高等教育学会高校数字思政精品项目"高校思政课数字思政'3+3'模式建设研究"(GJXH-SZSZZY034) （GJXH-SZSZZY034）
