热带地理2025，Vol.45Issue(9)：1555-1564,10.DOI:10.13284/j.cnki.rddl.20240868
中华老字号企业城际扩张网络结构特征及影响因素
Network Structural Characteristics and Influencing Factors of the Intercity Expansion of Chinese Time-Honored Brand Enterprises
摘要
Abstract
Chinese time-honored brands not only have the attributes of commodity economy but also cultural value,which is an important carrier of urban consumption.Although Chinese time-honored brand enterprises have achieved continuous improvements in brand influence,there have been some unsatisfactory operating conditions.The existing research focuses on the content of time-honored enterprises in brand management,economic benefits,visual communication,and spatial differentiation;however,there is insufficient research on the characteristics and laws of Chinese time-honored brand enterprises in terms of intercity expansion.To promote the organic inheritance and innovative development of Chinese time-honored brands,provide a reference for the location decision-making of time-honored brand enterprises,enhance the application of urban consumption scenarios,and reveal the spatial law of intercity expansion of Chinese time-honored brand enterprises,based on the intercity expansion data of 1,128 Chinese time-honored brand enterprises,a social network analysis method was used to explore the network structure characteristics and influencing factors of the intercity expansion of Chinese time-honored brand enterprises.The results showed the following:(1)Based on the node structure,the core-edge structure of the intercity expansion network of Chinese time-honored brand enterprises was obvious,forming a network structure centered on Beijing and Shanghai,of which Beijing had the strongest agglomeration capacity and Shanghai had the strongest diffusion capacity.The intercity expansion network of Chinese time-honored brand enterprises was controlled by a few node cities.(2)Based on the overall structure,the intercity expansion network of Chinese time-honored brand enterprises was relatively small.It was a typical small-world network with obvious organizational structural characteristics and ten groups.The degree of development of the intercity expansion network organization of Chinese time-honored brand enterprises is still in its infancy,and there is room for improvement.(3)Factors such as Region,Culture,and Distance had a significant impact on the intercity expansion network of Chinese time-honored brand enterprises.Region and Culture were important driving forces in the formation and development of the intercity expansion network of Chinese time-honored brand enterprises,whereas Distance had an obvious impedance effect.Chinese time-honored brand enterprises have cultural symbols that are related to the social culture and consumption habits of specific regions,as well as to the brand culture formed by the enterprise in the process of development.It is easy to expand and spread in close proximity,similar cultures,and the same administrative area.On the contrary,it is necessary to consider the brand radiation power of a particular Chinese time-honored brand and the business environment and cultural agglomeration power of the city where the location is located.This study provides new insights for Chinese time-honored brand enterprises in terms of market expansion,location selection and layout,urban consumption scenario expansion,and intercity expansion network optimization.关键词
中华老字号/网络结构/文化近邻度/城际扩张Key words
Chinese time-honored brands/network structure/culture factors/intercity expansion分类
管理科学引用本文复制引用
万春林,刘大均..中华老字号企业城际扩张网络结构特征及影响因素[J].热带地理,2025,45(9):1555-1564,10.基金项目
四川景观与游憩研究中心重点项目(JGYQ2023001) （JGYQ2023001）
