沈阳体育学院学报2025，Vol.44Issue(5)：82-88,144,8.DOI:10.12163/j.ssu.20250380
人工智能赋能全民健身赛事活动的运营风险管理策略
Operational Risk Management Strategies of National Fitness Events Empowered by Artificial Intelligence
摘要
Abstract
The operational risk management of national fitness events empowered by artificial intelligence is a key approach and important link to further promote the quality and efficiency improvement of mass sports in China.This study,based on the theoretical logic of operational risk identification and assessment,response strategies and social amplification of risks in management science,takes national fitness events as the research object.It holds that the current operational risk management of national fitness events faces challenges such as the absence of intelligent thinking of managers,the scarcity of intelligent management talents,the dispersion of facility guarantee systems and the disconnection of data resource integration,the insufficient integration of machine learning technology and events,the homogenization of top-level design and the ambiguity of marketing positioning of events,and the polarization trend of event sponsorship.The study suggests that efforts should be made to create an intelligent event engine,broaden the channels for cultivating intelligent management talents,systematically reconstruct the event facility guarantee system,promote the tailored transformation of machine learning,improve the differentiated top-level design and build a precise marketing system,and innovate intelligent interactive sponsorship models,providing theoretical basis and practical references for the innovation of operational risk management strategies of national fitness events empowered by artificial intelligence.关键词
人工智能/全民健身/全民健身赛事/活动运营/风险管理Key words
artificial intelligence/national fitness/national fitness events/event operation/risk management分类
社会科学引用本文复制引用
汤舒涵,李荣日..人工智能赋能全民健身赛事活动的运营风险管理策略[J].沈阳体育学院学报,2025,44(5):82-88,144,8.基金项目
国家社会科学基金一般项目"数字经济驱动体育产业振兴发展的运行机理与实现机制研究"(22BTY025). （22BTY025）
