中国农业资源与区划2025，Vol.46Issue(8)：83-93,11.DOI:10.7621/cjarrp.1005-9121.20250807
土地禀赋、外部激励与农户化肥减量增效技术采纳行为
LAND ENDOWMENT,EXTERNAL INCENTIVE AND FARMERS'ADOPTION BEHAVIOR OF FERTILIZER REDUCTION AND EFFICIENCY ENHANCEMENT TECHNOLOGY
摘要
Abstract
The adoption of farmers' fertilizer reduction and efficiency enhancement technology is of great significance to promote the high-quality development of agriculture and ensure the quality and safety of agricultural products in China.Based on the survey data of 696 kiwifruit growers in Shaanxi province,this research selected four technologies,formula fertilization by soil testing,integration of water and fertilizer,mechanized fertilization,organic fertilizer instead of chemical fertilizer,and used ordered Oprobit model and mediating effect model to analyze the impact of land endowment,land management scale,land quality,land fragmentation degree,and external incentive,market-driven,government incentives,social norms on farmers' technology adoption behavior.And it also considered the mediating role of ecological cognition in the relationship between external incentives and technology adoption behavior.The results showed that:(1)The scale of land management,the degree of land fragmentation,government incentives,and social norms had a significant role in promoting farmers' adoption of fertilizer reduction and efficiency enhancement technology;(2)The effect of land endowment and external incentive on farmers'technology adoption behavior was different in different groups of farmers,and the effect of external incentive on farmers' technology adoption behavior was also different under different land endowment conditions;(3)Ecological cognition played a partial mediating role in the influence of social norms on farmers' technology adoption behavior,with a mediating effect accounting for 17.36%.Therefore,according to the research results,the following countermeasures and suggestions are put forward:continuing to promote the moderate scale operation of agriculture;strengthening the promotion and technical training of fertilizer reduction and efficiency enhancement technology and increasing the level of subsidies;giving full play to the neighborhood effect and demonstration effect of rural society and creating an atmosphere of green production in the whole society;in addition,improving the ecological cognition level of farmers,so that they can fully understand the ecological benefits of fertilizer reduction and efficiency increase.关键词
化肥减量增效技术/土地禀赋/外部激励/生态认知/猕猴桃种植户Key words
fertilizer reduction and efficiency enhancement technology/land endowment/external incentive/eco-logical cognition/kiwifruit growers分类
管理科学引用本文复制引用
刘儒,张晓慧..土地禀赋、外部激励与农户化肥减量增效技术采纳行为[J].中国农业资源与区划,2025,46(8):83-93,11.基金项目
国家粮食和物资储备局软科学项目"高标准农田建设对粮食综合生产能力影响机制及对策研究"(GLRKX2024072) （GLRKX2024072）
陕西省科技厅软科学项目"交易成本、资本禀赋对农户电商参与行为的影响——以陕西省猕猴桃为例"(2022KRM133) （2022KRM133）
