智慧农业导刊2025，Vol.5Issue(19)：18-21,26,5.DOI:10.20028/j.zhnydk.2025.19.005
名企引领下涉农高职院校数智营销人才培养创新与实践
摘要
Abstract
Against the backdrop of the booming development of the digital economy,agricultural enterprises have an urgent demand for"digital intelligence"marketing talents.However,current agricultural vocational colleges face difficulties in cultivating such talents,such as outdated curriculum systems,insufficient practical abilities of teachers,and weak practical teaching.Famous enterprises,with their market insights,practical resources,and technological advantages,have become a key force driving innovation in talent cultivation.Through school enterprise cooperation,the curriculum system can be restructured and integrated with digital elements such as big data marketing and artificial intelligence marketing to develop dynamically updated school enterprise cooperation courses;innovate the construction of teaching staff,attract and train dual qualified teachers,and strengthen practical training in enterprises;improve practical teaching,establish on campus training bases,and deepen off campus internship cooperation.This model has achieved significant results,not only improving students'professional skills and employment competitiveness,but also promoting the digital transformation of agricultural industries.In the future,it is necessary to continuously optimize the curriculum,faculty,school enterprise cooperation,and evaluation system to adapt to industry development.关键词
名企引领/涉农高职院校/数智/人才培养/营销Key words
guided by famous enterprise/agricultural vocational college/digital intelligence/talent training/marketing分类
社会科学引用本文复制引用
许评,孔祥静,关颖..名企引领下涉农高职院校数智营销人才培养创新与实践[J].智慧农业导刊,2025,5(19):18-21,26,5.基金项目
2021年江苏省高等教育教改研究重点课题(2021JSJG160) （2021JSJG160）
