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镇江打造"国际文旅休闲目的地城市"的六维策略与六维路径

单辉

镇江高专学报2025,Vol.38Issue(4):28-32,5.
镇江高专学报2025,Vol.38Issue(4):28-32,5.

镇江打造"国际文旅休闲目的地城市"的六维策略与六维路径

Six-dimension strategies and pathways to build Zhenjiang into"a city of an international cultural tourism and leisure destination"

单辉1

作者信息

  • 1. 镇江高等专科学校 人文与旅游学院,江苏 镇江 212028
  • 折叠

摘要

Abstract

In 2023,Zhenjiang held a citywide high-quality tourism development conference and proposed the development goal of accelerating the building of Zhenjiang into"a city of an international cultural tourism and leisure destination".Based on the inherent conditions and realistic foundation of Zhenjiang's tourism development,we should adopt the"six-dimension strategies",namely,culture-tourism integration strategy,differential selection strategy,overall layout strategy,innovative development strategy,quality assurance strategy,and opening-up strategy,and implement the"six-dimension pathways",specifically,beautiful Zhenjiang,low-carbon Zhenjiang,humanistic Zhenjiang,great-love Zhenjiang,innovative Zhenjiang,and healthy Zhenjiang to build Zhenjiang into"a city of an international cultural tourism and leisure destination".

关键词

镇江/国际文旅休闲目的地城市/六维策略/六维路径

Key words

Zhenjiang/a city of an international cultural tourism and leisure destination/six-dimension strategies/six-dimension pathways

分类

管理科学

引用本文复制引用

单辉..镇江打造"国际文旅休闲目的地城市"的六维策略与六维路径[J].镇江高专学报,2025,38(4):28-32,5.

镇江高专学报

1008-8148

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