当代经济管理2025，Vol.47Issue(10)：69-76,8.DOI:10.13253/j.cnki.ddjjgl.2025.10.008
经济激励、社会规范对居民分类回收行为的影响机理研究
Research on the Mechanism of Economic Incentives and Social Norms on Residents'Waste Sorting and Recycling Behavior
摘要
Abstract
Implementing waste sorting and recycling behaviors can help improve people's happiness and achieve household carbon reduction goals.Ex-ploring the mechanism of different intervention strategies on residents'waste sorting and recycling behaviors has practical significance.Based on the S-O-R paradigm,the paper constructs a mechanism model of the effects of economic incentives and social norms on residents'waste sorting and recy-cling behaviors,and uses multilevel regression method to analyze 1 413 valid questionnaires in CGSS2021.The empirical results show that economic in-centive strategies have a significant positive impact on waste sorting and recycling behaviors through environmental identity and environmental responsi-bility,which forming a motivation crowding in effect.Social norms have partially mediated the behavior of sorting and recycling through environmental identity and environmental responsibility.The overall effect of social norms on waste sorting and recycling behavior is significantly higher than the effect of economic incentives.However,strategy perception and environmental knowledge did not have moderating effect on the two intervention strategies on sorting and recycling behavior.关键词
经济激励/社会规范/分类回收行为/动机挤出/动机挤入Key words
economic incentives/social norms/sorting and recycling behavior/motivation crowding out/motivation crowding in分类
管理科学引用本文复制引用
李献士..经济激励、社会规范对居民分类回收行为的影响机理研究[J].当代经济管理,2025,47(10):69-76,8.基金项目
河北地质大学专业学位教学案例(库)建设项目(YALK2025015). （库）
