科学与管理2025，Vol.45Issue(5)：75-83,9.DOI:10.3969/j.issn.1003-8256.2025.05.010
投资者关系管理对企业数字化转型的影响研究
Research on the Impact of Investor Relations Management on Corporate Digital Transformation
摘要
Abstract
This paper selects main board-listed companies in the Shanghai and Shenzhen A-share markets from 2016 to 2022 as the research subjects and empirically analyzes the impact of investor relations management on corporate digital transformation.The results indicate that investor relations management can promote corporate digital transformation,and this effect is more significant in eastern regions,as well as in growth and mature stage companies.Investor relations management facilitates corporate digital transformation by reducing financing constraints.In the examination of financing channels,it is found that investor relations management significantly improves the company's ability to obtain external financing.The establishment of big data pilot areas plays a positive moderating role between investor relations management and corporate digital transformation,while the degree of industry competition and economic policy uncertainty exert a reverse moderating effect.Further research reveals that the promotional role of investor relations management in corporate digital transformation is more pronounced in companies with a higher level of digital transformation,demonstrating a"top promotion"effect.This paper explores the driving factors of corporate digital transformation from the perspective of investor relations management,providing new empirical evidence for breaking through the resource constraints of corporate digital transformation.关键词
投资者关系管理/企业数字化转型/融资约束Key words
investor relations management/corporate digital transformation/financing constraints分类
管理科学引用本文复制引用
安娜,王丽娟,索婧..投资者关系管理对企业数字化转型的影响研究[J].科学与管理,2025,45(5):75-83,9.基金项目
国家自然科学基金项目(72261029) （72261029）
