天津体育学院学报2025，Vol.40Issue(5)：549-556,8.DOI:10.13297/j.cnki.issn1005-0000.2025.05.007
群众性体育赛事提振文体旅消费的优化路径研究
Logical Approach,Potential Problems and Optimization Paths of Boosting Cultural,Sports,and Tourism Con-sumption through Mass Sports Events:A Case Study of the"Jiangsu Football City League"
摘要
Abstract
Under the dual driving force of the national fitness craze and national policies,mass sports events are showing an explosive development trend and are increasingly becoming an important lever to boost cultural,sports,and tourism consumption.Using research methods such as literature review and case analysis,take"Jiangsu Football City League"as a case,this study explored the connotation of mass sports events helping boost consumption,analyzed its logi-cal approach and problems,and proposed a relief path.The mass sports events can strengthen consumer flow by breaking down economic and psychological barriers,building emotional and honor communities to enhance consumer stickiness,deepening the integration of"sports+"diversity to innovate consumer product supply,expanding the consumption space of sports events under the empowerment of the digital economy,and synergy between event platforms and governance measures to optimize the consumption environment for events.But there are issues such as excessive decentralization in the process,lack of long-term mechanisms for development,serious homogenization problems,lagging property rights protection,and alienation in event dissemination.Thus,we think that we should reconstruct the logic of event governance and enhancing the core quality of the event,establish a long-term mechanism for the competition and strengthen talent and financial support,promote differentiated innovation in sports events and create distinctive sports event brands,improve the intellec-tual property protection system and strengthen joint governance and rights protection,standardize the communication ecosystem and optimize the governance of public opinion ecology.关键词
群众性体育赛事/文体旅消费/"苏超"/赛事经济/扩大内需Key words
mass sports events/cultural,sports,and tourism consumption/Jiangsu Football City League/event economy/expand domestic demand分类
社会科学引用本文复制引用
沈克印,檀永箭..群众性体育赛事提振文体旅消费的优化路径研究[J].天津体育学院学报,2025,40(5):549-556,8.基金项目
国家社会科学基金后期资助项目(项目编号:23FTYB002) （项目编号:23FTYB002）
