农村·农业·农民Issue(10)：21-24,4.
农产品直播带货策略探讨
Discussion on Live-streaming Sales Strategies for Agricultural Products
摘要
Abstract
At present,with the implementation of the"digital commerce for rural revitalization initiative",e-commerce live streaming has entered a new stage of high-quality development.Live-streaming sales not only promote the sales of agricultural products but also drive the economic development of rural areas.However,in the process of development,it also faces problems such as uneven quality of agricultural products,shortage of live-streaming talents for agricultural products,and homogenization of live-streaming content for agricultural products.To promote the healthy development of live-streaming sales,it is necessary to ensure the quality and safety of agricultural products,strengthen the training of talents in live-streaming agricultural products,and innovate the marketing methods of live-streaming sales of agricultural products,so as to enhance the internal development momentum of modern agriculture and boost the comprehensive revitalization of rural areas.关键词
农产品直播带货/乡村振兴/农产品销售Key words
Live-streaming of Agricultural Products/Rural Revitalization/the Sales of Agricultural Products分类
管理科学引用本文复制引用
郝雪松,邵瑶春..农产品直播带货策略探讨[J].农村·农业·农民,2025,(10):21-24,4.基金项目
湖南省自科区域联合基金项目(2023JJ50504) （2023JJ50504）
湖南人文科技学院研究生科研创新项目(ZSCX2024Y40) （ZSCX2024Y40）
湖南省社会科学成果评审委员会一般课题(XSP25YBZ129) （XSP25YBZ129）
