摘要
Abstract
Railway is an important part of modern comprehensive transportation system.The development of railway non-bulk goods logistics is helpful to optimize the transportation structure and reduce the logistics cost of the whole society.Taking the logistics reform practice of China Railway Shanghai Group Co.,Ltd.as the research object,this paper puts forward the trinity marketing strategy of"accurately anchoring industry-reconstructing product system-ecological cooperation and co-construction"in response to the development bottlenecks of railway non-bulk goods logistics,such as scattered categories,diversified customer demands,lack of products,high inter-departmental coordination cost,and low capacity allocation efficiency,and the opportunities and challenges faced by developing non-bulk goods logistics.Through optimizing organizational structure and operation guarantee mechanism,it aims to solve the marketing dilemma,realize the double growth of railway non-bulk goods logistics volume and income,and promote the transformation and upgrading of railway logistics.关键词
上海局集团公司/铁路白货物流/营销策略/合同物流/物流总包/物流生态/品类管理Key words
China Railway Shanghai Group Co.,Ltd./Railway Non-bulk Goods Logistics/Marketing Strategy/Contract Logistics/Logistics General Contractor/Logistics Ecology/Category Management分类
交通工程
