浙江大学学报（理学版）2025，Vol.52Issue(6)：736-750,15.DOI:10.3785/j.issn.1008-9497.2025.06.008
基于抖音粉丝量的中国A级景区网络关注度的空间差异及影响因素
Spatial differences and influencing factors of network attention of A-level scenic spots in China based on the number of Douyin fans
摘要
Abstract
Based on the network index system accounting for the number of Douyin fans,this study uses Jenks natural fracture point classification,kernel density analysis,rank-size rule and geographic detector to study the spatial difference of network attention on China's A-level scenic spots and explore its influencing factors.The results are as follows.Firstly,from the perspective of spatial differentiation,high Douyin's attention scenic spots are mainly distributed in the economic core development areas on the south of the Yangtze River,such as the Yangtze River Delta,the middle reaches of the Yangtze River,the Pearl River Delta and Chengdu-Chongqing region,and the agglomeration effect is obvious on the north,mainly manifested as the partial highlighting with Beijing and Tianjin as the core.Secondly,from the perspective of rank-size characteristics,the overall development of the scenic spots is not balanced and the first feature is obvious.In particular,the number of high-level scenic spots is small and distribute discretely,the number of medium level scenic spots is large and densely distributed,the low-level scenic spots distribute vertically as the tail.Thirdly,from the perspective of spatial distribution type,except for the uniform distribution of high level scenic spots,other levels of scenic spots show a condensed distribution,and the degree of agglomeration reveals a trend of gradual increase with the decline of the attention level of scenic spots.Fourthly,from the perspective of influencing factors,the number of praises of Douyin video has the greatest impact on the attention of the scenic spot,followed by the total tourism income,the regional resident population and the total number of tourists,traffic conditions and service conditions and other factors have an effect,but the effect is weak.In addition,the interaction between these factors is obvious,reflecting that in the"network growth route",a scenic has to account for multiple factors.关键词
抖音粉丝量/A级景区/网络关注度/空间结构/中国Key words
Douyin fans/A-level tourist scenic spot/network attention/spatial structure/China分类
管理科学引用本文复制引用
卞荷雨,张希阳,刘卓林,马芳芳,丁志伟..基于抖音粉丝量的中国A级景区网络关注度的空间差异及影响因素[J].浙江大学学报（理学版）,2025,52(6):736-750,15.基金项目
国家自然科学基金资助项目(42271213,42301237) （42271213,42301237）
河南省本科高校研究性教学改革研究与实践项目(教高[2023]388号) （教高[2023]388号）
河南省教师教育课程改革研究项目(2025-JSJYZD-006). （2025-JSJYZD-006）
