安顺学院学报2025，Vol.27Issue(5)：17-24,8.
贵州"村字号"文旅出圈的价值特征、机制模式与优化对策研究
Research on the Value Characteristics,Mechanism Models,and Optimization Strategies of Guizhou's "Village—Brand" Cultural Tourism Breakthrough
摘要
Abstract
Guizhou is one of the most representative provinces facing significant challenges in rural re-vitalization.It has given rise to a series of "village-brand" intellectual properties(IPs),exploring a new path and contributing Guizhou's wisdom to rural revitalization.Based on Guizhou's specific conditions,this study conducts an in-depth analysis of Guizhou's "village-brand" cultural tourism,examining its u-nique value characterized by the"Five-Ring Resonance",exploring its underlying logic of the "Five-Ring Golden Flow" and investigating its "Five-Wheel Dynamic Drive" mechanism and five-tier develop-ment challenges.Furthermore,to sustain and innovate the development of "village-brand" initiatives and establish Guizhou's model for the "Ten Million Project" of rural revitalization,this paper proposes a "Five-Force" model to promote the future growth of "village-brand" projects.The findings provide valuable insights for rural development both in China and globally,while also supporting practical advancements in the cultural tourism industry.关键词
"村字号"文旅/模式创新/动力机制/发展困境/提升建议Key words
"village-brand" cultural tourism/model innovation/dynamic mechanism/development challenges/enhancement strategies分类
经济学引用本文复制引用
石培华,王琳,王屹君..贵州"村字号"文旅出圈的价值特征、机制模式与优化对策研究[J].安顺学院学报,2025,27(5):17-24,8.基金项目
贵州省2023年哲学社会科学规划课题重大课题"贵州推进文化和旅游深度融合发展研究"(23GZZB16). （23GZZB16）
