长江师范学院学报2025，Vol.41Issue(5)：1-11,11.DOI:10.19933/j.cnki.ISSN1674-3652.2025.05.001
乡村民宿主客互动对游客口碑推荐意愿的影响
The Influence of Host-Guest Interaction on Tourists' Word-of-Mouth Recommendation Intention:A Case Study of Mingyue Village
摘要
Abstract
Rural homestays play a vital role in promoting rural revitalization,and host-guest interaction is a key factor driving their high-quality development.Drawing on social exchange theory,this study constructs a model examining the relationships among host-guest interaction,experiential value,and tourists'word-of-mouth recommendation intention.Based on a field sur-vey of 296 homestays in Mingyue Village,Chengdu City,Sichuan Province and an analysis of the survey result by a structural equation model,the results indicate that the service interaction dimension of host-guest interaction has a significant positive ef-fect on tourists'intention to recommendation by word of mouth,all three dimensions of host-guest interaction significantly en-hance experiential value,and moreover,experiential value not only directly promotes tourists'recommendation intention but al-so mediates the relationship between host-guest interaction and word-of-mouth intention.Finally,the study proposes practical suggestions for creating interactive spaces,innovating service processes,and exploring local culture to further strengthen tour-ists'experiences and recommendations.关键词
乡村民宿/主客互动/体验价值/游客口碑/社会交换理论Key words
rural homestays/host-guest interaction/experiential value/tourist reputation/social exchange theory分类
经济学引用本文复制引用
程倩戈,郭凌..乡村民宿主客互动对游客口碑推荐意愿的影响[J].长江师范学院学报,2025,41(5):1-11,11.基金项目
国家社会科学基金重点项目"成渝地区双城经济圈红色旅游发展的水平评估、创新动能与路径研究"(21XJY002). （21XJY002）
