长江师范学院学报2025，Vol.41Issue(5)：12-17,6.DOI:10.19933/j.cnki.ISSN1674-3652.2025.05.002
非遗"兔儿爷"的文化渊源、传承现状、产品设计问题与创新路径
The Cultural Origins,Inheritance Status,Product Design Challenges,and Innovation Paths of the Intangible Cultural Heritage"Tu'er Ye"
摘要
Abstract
As a traditional clay sculpture craft originating from Beijing,the intangible cultural heritage"Tu'er Ye"embodies profound ethnic culture and auspicious symbolism.Integrating traditional elements with modern aesthetics in the design of"Rab-bit God"products presents an important challenge for contemporary designers.From the dual perspectives of inheritance and in-novation,this study systematically reviews the historical evolution and distinctive production techniques of"Tu'er Ye",and ac-tively explores how modern design concepts and technologies can be creatively incorporated to achieve a harmonious balance be-tween tradition and modernity.Through case study,it examines innovative practices in material selection,image design,concep-tual development,and market promotion,highlighting their positive role in enhancing the market competitiveness and cultural in-fluence of"Tu'er Ye"cultural and creative products.关键词
非遗/"兔儿爷"/传承/产品设计/创新Key words
intangible cultural heritage/Tu'er Ye/inheritance/product design/innovation分类
艺术学引用本文复制引用
栗淑娟,张善庆..非遗"兔儿爷"的文化渊源、传承现状、产品设计问题与创新路径[J].长江师范学院学报,2025,41(5):12-17,6.基金项目
安徽省新时代育人质量工程项目"优秀传统文化引领下高校艺术设计研究生教育创新生态构建研究"(2024jyjxggyjY221). （2024jyjxggyjY221）
