长江师范学院学报2025，Vol.41Issue(5)：49-58,10.DOI:10.19933/j.cnki.ISSN1674-3652.2025.05.006
非物质文化遗产的新媒体传播困境与策略
Local Non-heritage Cultural Communication Strategy from the Perspective of New Media:Taking Liangping's New Year Woodblock Painting as an Example
摘要
Abstract
With the development of social science and technology and economic development,Liangping's New Year woodblock painting,as a national intangible cultural heritage,witnesses such problems as slow dis-semination process,low recognition,small dissemination space,old dissemination method and weak influence,which leads the slow development of local intangible cultural heritage.The emergence of new media expands the communication mode of the intangible cultural heritage and accelerates the horizontal and vertical dissemi-nation of culture,but at the same time,it also causes the spread of intangible cultural heritage to fall into a certain communication dilemma in the subsequent development and dissemination.The dilemma further clear-ly highlights the shortcomings of culture in the process of communication,and then provide new strategies for the subsequent development of culture,highlight the uniqueness and personalization of local intangible cultur-al heritage,so that the development of new media can be combined with culture to the greatest extent,and fi-nally promote the protection,inheritance and development of the overall intangible cultural heritage.关键词
地方非物质文化遗产/梁平木版年画/新媒体视域/传播策略Key words
local non-heritage culture/Liangping's New Year woodblock painting/new media vision/com-munication strategy引用本文复制引用
袁峰,李诗意..非物质文化遗产的新媒体传播困境与策略[J].长江师范学院学报,2025,41(5):49-58,10.基金项目
重庆市大学生创新创业训练计划项目"梁平非遗文化新媒体公益传播"(S202110647006). （S202110647006）
