辽宁高职学报2025，Vol.27Issue(10)：57-61,5.
基于混合式教学的高职网络营销课程思政探索
Exploration of Ideological and Political Education in Higher Vocational Online Marketing Course Based on Blended Teaching
王珊 1徐海书1
作者信息
- 1. 渤海船舶职业学院,辽宁兴城 125105
- 折叠
摘要
Abstract
Currently,the blended teaching mode is mainly adopted in the online marketing course in higher vocational colleges.However,there is still room for optimization in the organic integration of ideological and political education in courses and blended teaching design,which restricts the improvement of the quality of ideological and political education in professional courses.This paper explores the content,process and evaluation mechanism of ideological and political education in online marketing course based on blended teaching,with the aim of achieving the organic integration of knowledge imparting and value guidance,and cultivating high-quality skilled talents who practice the core socialist values.关键词
高职教育/网络营销课程/课程思政/混合式教学Key words
higher vocational education/online marketing course/ideological and political education in courses/blended teaching分类
社会科学引用本文复制引用
王珊,徐海书..基于混合式教学的高职网络营销课程思政探索[J].辽宁高职学报,2025,27(10):57-61,5.
