南通职业大学学报2025，Vol.39Issue(3)：30-33,4.DOI:10.3969/j.issn.1008-5327.2025.03.006
生成式AI赋能电子商务项目式学习的模式探索
Exploring a Generative AI-Enabled Project-Based Teaching Model for E-Commerce Courses
摘要
Abstract
Generative Artificial Intelligence(Generative AI)is rapidly emerging as a pivotal technological force driving curriculum restructuring.Focusing on the problems existing in Project-Based Learning(PBL)of e-commerce courses,based on teaching practice,this paper explores the enabling role of Generative AI in solving the timeliness problem of cases,making up for the gap in process feedback,expanding the assessment of higher-order abilities,enhancing the depth of team co-creation,and improving the closed-loop of teaching data.Furthermore,it explores the integration path of Generative AI and PBL,and constructs a three-dimensional teaching model of"Intelligent Generation—Interactive Deepening—Ethical Safeguarding".Combined with theories such as the TPACK knowledge model,self-directed learning,and digital governance,a set of operable teaching implementation systems is formed.Empirical research conducted in three universities in Jiangsu Province shows that this model effectively improves students'innovative abilities,participation,and quality of achievements.Meanwhile,aiming at the problems exposed in practice,such as students'over-reliance on AI,teachers'anxiety,and insufficient ethical management,this paper proposes optimization paths.关键词
生成式人工智能/AI/电子商务/项目式学习/教学模式Key words
Generative Artificial Intelligence/AI/e-commerce/project-based learning/teaching model分类
经济学引用本文复制引用
朱建新,储晓同..生成式AI赋能电子商务项目式学习的模式探索[J].南通职业大学学报,2025,39(3):30-33,4.基金项目
2025年度南通大学杏林学院课程建设项目(2025KC07) （2025KC07）
